"Until we have the courage to recognize cruelty for what it is--whether its victim is human
or animal--we cannot expect things to be much better in this world... "
-- Rachel Carson
".... to restore the animal kingdom to its optimal and rightful place on this planet that we all share."
The vast number of animals suffering on this planet due to outdated notions, ignorance and greed must, as Jane Goodall says, be overcome. It must not be tolerated. It is no myth that animals feel deeply. It’s also not anthropomorphism. It’s real. Humans must rethink their treatment of animals and revamp their entire view of what is in the best interest of animals if we ever hope to restore the animal kingdom to its optimal and rightful place on this planet that we all share.