- Live Fearlessly, Compassionately and Honestly
 
From Forestethics.org :
SFI is the stamp of approval that stands for Sustainable Forestry Initiative. And its bunk! It's the stamp of approval by companies out to make a profit by fooling consumers into believing their products are environmentally good for them and good for the earth. Remember this when you see SFISELLING FALSE INFORMATION
 

    GREENWASHING

    The stamp on products bearing "SFI" means selling false information! Don't forget it. Don't be greenwashed!


    Basically this means selling lies to sell products as "good for you and good for the  environment." I call B$#@  S&^% !

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    SFI = SELLING FALSE INFORMATION

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