With 2,400 stores in 61 countries, The Body Shop is the second largest cosmetic franchise in the world and is part of the L'Oréal corporate group. The Body Shop is taking on efforts to end sex trafficking and donating a percentage of proceeds from every Soft Hands Kind Heart Hand Cream to their campaign partner ECPAT*, a global network of charities who are working to stop the trafficking and sexual exploitation of children and young people around the world.
The campaign aims to raise awareness of the scale of the issue, raise funding for vulnerable children and young people, and inspire those with decision-making power to effect change.
